Prime East Sales Path Pvt. Ltd. (“we,” “us,” “our”) is committed to protecting the privacy of visitors and customers (“you,” “your”) who interact with our website attiremax.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our Site.

By accessing the Site, you agree to this Privacy Policy. If you do not agree with our practices, please discontinue use of the Site.

1. Personal Information We Collect

We collect various types of information from you in order to enhance your experience on our Site, provide services, and fulfill orders.

 Device Information:

When you visit the Site, certain information about your device is automatically collected to help us understand how you use the Site and to improve its performance. This Device Information includes:

– IP Address: Identifies the general location of your device.

– Web Browser: The browser you are using (e.g., Chrome, Safari, Firefox).

– Time Zone: Helps us adjust our website’s interface based on your region.

– Cookies: Small data files stored on your device to track website interactions. Cookies allow us to customize your experience and store preferences. For more information on cookies, and how to manage or disable them, visit [All About Cookies](http://www.allaboutcookies.org).

We use various technologies to collect this information, including:

– Log Files: These files track actions occurring on the Site and record data, such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

– Web Beacons, Tags, Pixels: These are electronic files that monitor how you browse and interact with the Site, helping us understand user behavior and optimize our marketing strategies.

 Order Information:

When you make a purchase or attempt to do so, we collect additional personal details such as:

– Name, Billing Address, Shipping Address, Payment Information (Credit/Debit Card, UPI details), Email Address, and Phone Number.

We refer to this information as Order Information, which is crucial for processing transactions, fulfilling orders, and ensuring a seamless shopping experience.

Personal Information in this policy encompasses both Device Information and Order Information.

2. How We Use Your Personal Information

We use the collected Order Information primarily to:

– Process and fulfill your orders: Including handling payment details, arranging product shipment, and providing invoices or order confirmations.

– Communicate with you: To notify you of order updates, promotions, or customer support inquiries.

– Screen for fraudulent activities: We use your information, particularly your IP address, to detect and prevent potential fraud.

– Personalize your experience: Based on your preferences and previous interactions, we may suggest products or services tailored to your needs.

In addition, we utilize Device Information to:

– Optimize the Site’s performance: We analyze how visitors interact with different sections of the Site and use that information to improve user experience, site navigation, and content relevance.

– Enhance security: Monitor suspicious activity to protect against cyber-attacks and malicious use.

– Measure marketing effectiveness: Understanding how you reached our Site (e.g., via search engines or advertisements) helps us assess the success of our marketing efforts and adjust campaigns accordingly.

3. Sharing Your Personal Information

To deliver our services effectively, we may share your personal information with third-party service providers under strict confidentiality agreements. We do not sell or rent your data to any third parties. We share your information with:

– Third-Party Service Providers: These include partners who help with payment processing, shipping, and analytics. For example, we use Google Analytics to understand how customers navigate and use our Site. You can learn more about how Google processes your information [here](https://www.google.com/intl/en/policies/privacy/).

– Legal Compliance: In cases where we are required to comply with legal requests, such as subpoenas, court orders, or government regulations, we may disclose personal information as necessary to protect our legal rights or respond to legal obligations.

 Advertising Partners:

We may use information about your browsing habits to show you targeted ads that match your interests. This is facilitated by third-party advertising partners (such as Google, Facebook, and Bing). You can manage your ad preferences through their platforms or by visiting the Digital Advertising Alliance’s opt-out portal at [http://optout.aboutads.info](http://optout.aboutads.info).

You can also opt out of specific advertising services:

– Facebook: [Ad Preferences](https://www.facebook.com/settings/?tab=ads)

– Google: [Ad Settings](https://www.google.com/settings/ads/anonymous)

– Bing: [Personalized Ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

 4. Behavioral Advertising

As described above, we may use your information for behavioral advertising to deliver personalized content or targeted advertisements based on your browsing history or purchase patterns. Behavioral advertising helps ensure that the ads you see are relevant to your interests.

For more information on behavioral advertising, and to understand how you can limit or block certain targeted ads, please visit the Network Advertising Initiative’s educational page: NAI’s Understanding Online Advertising.

 5. Do Not Track

Do Not Track (DNT) is a browser setting that requests websites to disable their tracking mechanisms. Please note that we do not alter our data collection practices in response to DNT signals. If you enable DNT, certain features on our Site may still collect information in line with this Privacy Policy.

6. Your Rights

If you reside in the European Economic Area (EEA), you have certain rights concerning your personal data, including:

– Access: You have the right to request a copy of the personal data we hold about you.

– Correction: You can request that any incorrect or incomplete data be rectified.

– Deletion: You may request that your personal information be deleted, provided it is no longer necessary for us to retain it for legal, business, or contractual purposes.

– Restriction of Processing: You can request that we restrict the processing of your personal data under specific conditions.

– Portability: You may request that we transfer your data to another service provider in a structured, commonly-used, and machine-readable format.

To exercise any of these rights, please contact us at care@attiremax.com. If you are not satisfied with our response, you may file a complaint with your local data protection authority.

 7. Data Retention

We retain your Order Information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. For example, if you place an order, we will store your order details until you request deletion or as necessary for legal and reporting purposes.

 8. Security of Personal Information

We take the security of your personal data seriously. We employ a variety of technical and organizational measures to protect your information from unauthorized access, use, or disclosure. While no security system is completely infallible, we strive to protect your personal information in accordance with industry standards.

 9. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any updates or changes will be posted on this page, with the revised policy taking effect upon posting. We encourage you to review this page regularly to stay informed about how we are protecting your personal data.

In the event of significant changes to this policy, we may notify you by email or by a prominent notice on our Site.

10. Contact Us

If you have any questions about this Privacy Policy, our data handling practices, or if you wish to file a complaint, please reach out to us at:

Prime East Sales Path Pvt. Ltd.

Email: care@attiremax.com 

Response Time: We aim to respond to all inquiries within 2-3 business days.